When: 7 June 2013, from 10.30am to 4pm
Where: The Great North Museum: Hancock, Newcastle Upon Tyne
A one-day workshop for researchers, practitioners and policy makers in the GLAM sector.
How do people engage with museums, galleries and heritage sites via social media? What are their motivations for engaging, and what are the methods currently used by cultural institutions to understand their social media users, fans and followers?
This one-day workshop will bring together university researchers, policy makers and museum, gallery and heritage practitioners to discuss digital cultural engagement in the sector. The event is funded by the AHRC Cultural Engagement Fund and is organised by the International Centre for Cultural and Heritage Studies (ICCHS) at Newcastle University, in collaboration with Tyne & Wear Archives & Museums.
The workshop will present the findings of a pilot project conducted by researchers at ICCHS (Chiara Bonacchi and Areti Galani), which looked at how people engage with the Facebook pages of museums, galleries and heritage sites in the North East; this study explored how social media engagement with cultural content and institutions fits in with people’s everyday lives, their interests and their cultural engagement practices (online and offline).
Participants in the event will also find out how cultural institutions can encourage and sustain significant levels of public engagement via their social media platforms. The day will offer opportunities for discussion, which is expected to provide insights into the value of digital cultural engagement.
Speakers include Chiara Bonacchi and Areti Galani (International Centre for Cultural and Heritage Studies, Newcastle University), Michela Clari (University of Edinburgh), Lorna Richardson (University of Cambridge Museums), Bill Griffiths and John Coburn (Tyne & Wear Archives & Museums), Lara Devitt (Arts Council England), Robert Bewley (Heritage Lottery Fund), and Craig Astley (BALTIC Centre for Contemporary Art).
Booking is free but required at:http://www.eventbrite.com/event/6446053319/eorg
For more information, visit http://digitalculturalengagement.wordpress.com/